Founder community · Open now
We've helped build 300+ supplement brands. Now we're bringing that experience, network and know-how into one place for founders who want to do it properly.
"3 months into my membership I launched my first product, and did over 6K in sales in the first four weeks with ZERO ad spend."
Javier T. - Formula Founding Member
What is The Formula
The Formula is a private community for supplement brand founders - built around live discussion boards, group coaching, and specialist-led material covering formulation, sourcing, compliance, ads, content, and growth.
You get direct access to operators who've actually built supplement brands, organized into the exact problems you're facing right now - not generic advice, not recycled slides.
It's a room you're part of for as long as you're building, with real people answering real questions every week.
Ten boards. One room.
Real discussion boards inside the community, organized by what you're actually working on.
Inside the board
Instagram Content
Things not to do as a business owner on Instagram: buying followers. This is one of the fastest ways to quietly sabotage an account, and most business owners don't realise the damage until months later. Instagram's systems are built to detect exactly this kind of activity...
7 likes · 1 comment
Instagram Content
We're shifting our focus to Instagram since I reluctantly became the face of our brand. What's the best way to reach Instagram creators? Cold DMs? A specific platform? We'd prefer not to use an agency, but not sure of best practice here.
Meta Ads
Ads are but ONE piece of your creative system. Get the foundations wrong and it doesn't matter how good the ad is - you're just paying to find out faster. Testing only works when two things are true: you're testing with intent, and the rest of the system is actually there.
Meta Ads
We want to test 8 different ad angles, ranging from carousels to reels. What cost should we expect and how long do we test them for to collect enough data for comparison?
Results
Launched under 4 weeks ago. Zero ad spend. Since then: over €4,000 in monthly GMV, 179 orders, up from nothing.
Names and figures blurred for member privacy - this is a real day on the board.
Testimonials
"Cat was absolutely first class in helping us launch our supplement. She went out of her way to find a reliable UK supplier and secured a fantastic price for our products. We're genuinely grateful for all the guidance and support."
"They opened doors we didn't even know existed. The knowledge of formulation, sourcing, manufacturing and compliance is exceptional."
"Cat helped me move forward fast. We had an agreed price with a UK manufacturer within a week. Her experience and contacts were invaluable in shaping the final stages of my product."
Proof in the market
Real supplement brands taken from idea to shelf - formulation, packaging, content and launch.
A snapshot - more brands launching out of the community every month.
Upcoming events
Every Tuesday · 2:00-3:00 PM CEST
Every Thursday · 5:00-6:00 PM CEST
Every Tuesday · 2:00-3:00 PM CEST
Every Thursday · 5:00-6:00 PM CEST
New sessions added every week - members get the full calendar inside.
£97
per month
Everything you need to build your supplement brand with proper guidance, industry connections, and expert support from day one.
Every application is reviewed personally.
Founder, The Formula+
300+ supplement brands built. Background in technical sales and leadership with deep expertise across formulation, manufacturer sourcing, regulatory positioning, Amazon, DTC growth, branding, and go-to-market strategy. The Formula+ was built because founders needed more than scattered advice. They needed a room.
300+
brands built
UK/EU/US
markets covered
Human/pet
supplement specialist
Meta & e-commerce growth
Shopify and Meta partner who builds and scales e commerce brands. He's sold three brands and is actively launching new brands. He's not teaching from a textbook, he's in it daily, obsessed with Meta ads, creatives, and offers that convert.
Paid media & growth strategy
12 years across Meta, Google, LinkedIn, CRM, SEO, and growth strategy. Former CMO and digital growth leader across multiple scale-ups and international brands.
Email & SMS - Klaviyo partner
Official Klaviyo partner with 10 years of daily hands-on experience helping brands build retention from day one. Speaker at the Klaviyo London Conference 2024 on demystifying customer data.
Head of community
Elena is the operations brain behind the community. She is focused on maintaining operational excellence, quality, accountability and a high-signal founder environment.
TikTok & social growth
Tamara is a TikTok and social media growth specialist with expertise in running campaigns, creative production, and performance marketing. She knows exactly what content actually converts.
Organic Instagram & content strategy
Rachael has created content professionally for years, across her own personal brands as well as for others. She helps brands build their voice, online presence, and content strategy on Instagram.
Compliance, copy & nutrition
Registered dietician and compliance specialist with deep expertise in UK and EU supplement regulations. She covers claims and product copy, so your brand says the right things without putting the business at risk.
Digital ads master
Tom is a UK digital ads expert who's grown household names across startups and major corporates, with over $50m spent on Meta Ads, Google Ads, and more. He helps new eCommerce brands scale through paid advertising.
The Formula+ is built for founders who want to launch properly from day one - with better guidance, stronger industry relationships, and fewer expensive mistakes along the way.
We care more about the quality of the room than the number of members inside it. Every application is reviewed personally before approval.
Questions
"If I died tomorrow, I'd tell whatever deity I saw that this was the best decision I ever made"
Del, Supplement Brand Founder
The Formula - Community
Ask your questions today. Cancel any time.
Need us to actually do the work? Visit cjksourcing.com